Myriad – Numbers

Brief

Myriad “Numbers” was created as an internal communication video set to educate the company as a whole about how they operate. Myriad are a big, expanding communications company their facts and history are simply mind-boggling. Unfortunately, very few people within the business recognize this and the big contribution Myriad makes in the market – which they are part of.

With this in mind the brief was to create an engaging film which not only was fun and upbeat, but also to showcase the facts and figures Myriad provide to the communications industry, but also the company itself.

Style

With a long list of numbers and figures, the challenge was to keep the film interesting and exciting… One huge brainstorm later and few more lists, a scripted sequence was compiled and designer Pete Rix went to work creating a simple clear style, which gives the film it’s aesthetic.

During this stage based on Pete Rix’s early designs, an animatic was made to gauge rough timings and pace ready for animating.

The final sequence was animated in After Effects, Cinema 4D and editing completed with music and sound effects in Final Cut.

Credits

After Effects/3D – Dean Harris and Steve Gilbert

Graphics – Pete Rix

Mixed @ The Farm

Music – Dewolfe / Love Grows By William Henries & Steven Haller

Sound design – Dean Harris

Voice Over – Melissa Lloyd (Calypso)

Client – Myriad

Agency – Chemistry