Numbers – Myriad

Posted by dean in 3d, Blog, cinema 4d, motion graphics, Portfolio, sound design | 0 Comments

22

Mar

2011

“Numbers” was created as an internal comms video set to educate the company as a whole. Myriad are a big, expanding communications company their facts and history are simply mind boggling.

Brief

Myriad “Numbers” was created as an internal communication video set to educate the company as a whole about how they operate. Myriad are a big, expanding communications company their facts and history are simply mind-boggling. Unfortunately, very few people within the business recognize this and the big contribution Myriad makes in to the market – which they are part of.

With this in mind the brief was to create an engaging film which not only was fun and upbeat, but also to showcase the facts and figures Myriad provide to the communications industry, but also the company itself.

Style

With a long list of numbers and figures, the challenge was to keep the film interesting and exciting…

One huge brain-storm later and few more lists, a scripted sequence was complied and designer Pete Rix went to work creating a simple clear style, which gives the film it’s aesthetic.

During this stage, based on Pete’s early designs an animatic was made to gauge rough timings and pace, ready for animating. Steve Gilbert and myself then went to work in After Effects and Cinema 4D until completion of the final sequence.